Praxis

Campaigns, clients, and creativity—my hands-on experience, distilled into real-world results.

With over nine years of experience in digital marketing, I have led performance-driven campaigns across the United Kingdom, United Arab Emirates, and Pakistan—working with multinational brands, public sector organisations, and small to mid-sized enterprises. My work spans paid media, SEO, analytics, web management, and creative strategy, always focused on delivering measurable impact. This page showcases a selection of real-world projects that reflect my approach: data-informed, audience-focused, and results-oriented.

The Professional Landscapes

Caterglobe Ltd.
Caterglobe is a UK-based business offering logistics and trade services with a strong emphasis on digital visibility and B2B communications.

Key Responsibilities

I led multi-channel digital campaigns, optimised SEO/PPC efforts, and improved engagement through data-driven decisions and UX enhancements.
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Daman – National Health Insurance Company
Daman is the UAE's largest health insurance provider, offering advanced digital healthcare solutions and insurance products across the region.

Key Responsibilities

I managed end-to-end digital strategy, launched multi-channel campaigns, and introduced a KPI dashboard to optimise performance and engagement.
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Khind Middle East
Khind Middle East is a regional arm of the Malaysian electronics brand, focused on e-commerce and digital sales across the Middle East.

Key Responsibilities

I ran multi-channel campaigns, boosted SEO rankings, and managed e-commerce channels like Shopify and Amazon to grow digital revenue.
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MacroAir Fans
MacroAir is a California-based pioneer in high-volume, low-speed (HVLS) fans, serving global industrial and commercial spaces.

Key Responsibilities

I enhanced digital presence through SEO, paid media, and UX improvements, supporting inbound lead growth and international visibility.
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Al Hadaf Management Consultancy
Al Hadaf is a Dubai-based consultancy delivering strategic management and HR solutions with a growing focus on digital marketing services.

Key Responsibilities

I handled digital campaigns, created targeted emails, and built the brand’s social presence through strategic content and SEO practices.
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NextIn Apps Development
NextIn is a Pakistan-based tech and app development firm offering customised software solutions and digital services to regional clients.

Key Responsibilities

I directed app marketing, led product launches, and aligned digital strategy with customer and market insights to improve engagement.
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Feed for thought!

Muhammad Awais Farooq 2025. All rights reserved.