I plan, build, and optimise paid campaigns across Google Ads, Meta, LinkedIn, and TikTok. Budget management, audience segmentation, creative testing, and continuous bid optimisation. I have managed campaigns from a few hundred pounds to six figures and the approach is the same: spend where the data tells you to, cut where it does not.

Technical audits, on-page optimisation, keyword research, and content strategy. I have taken sites from invisible to page one. The work is not glamorous but it compounds.

If you cannot measure it, you cannot improve it. I set up GA4, GTM, and conversion tracking properly from day one. I build dashboards in Power BI and Looker Studio that tell you what to do next, not just what happened last month.

I manage and optimise websites on WordPress, Shopify, WooCommerce, and Pimcore. I build landing pages, improve UX, and handle site speed. I also set up automation workflows using Zapier and manage email campaigns through Mailchimp.

I create content and manage social channels across Facebook, Instagram, LinkedIn, X, and Pinterest. At Caterglobe, I built the company’s social media presence from zero.

I have planned and coordinated OOH campaigns, working with agencies on location selection, managing design direction for billboard and print assets, and handling placement approvals and budgets.