In this project-based freelance engagement, I collaborated with MacroAir’s marketing team to audit and optimise their digital channels. I conducted a full conversion rate optimisation (CRO) audit, identifying barriers across the website’s product and contact pages. My analysis led to recommendations that simplified navigation and improved the quote request flow. I also performed SEO content mapping to align landing pages with high-intent keywords, helping the brand rank for more commercial search terms. In addition, I created a monthly performance dashboard using Google Data Studio, tracking key metrics like bounce rate, lead source, and engagement. These insights enabled the team to refine campaign targeting and boost ROI from both organic and paid efforts.