At Caterglobe, I was responsible for planning and executing integrated digital strategies to elevate brand presence and drive engagement. I managed and optimised SEO, PPC, and social media campaigns across Google, Meta, and LinkedIn. I leveraged tools like Google Analytics and Power BI to extract insights, monitor KPIs, and optimise campaign performance. My efforts led to improved visibility and conversions, and I drove significant UX enhancements by refining website content and user journeys. Additionally, I oversaw targeted email marketing strategies, streamlined CRM communications, and regularly conducted competitive and market research to inform strategic decisions.