Knowledge Foundry

A snapshot of my digital skills, certifications, and academic background in marketing.

With a strong academic foundation in marketing and over nine years of hands-on experience, I have developed a versatile skill set across digital strategy, paid media, SEO, and web analytics. From managing complex campaigns to delivering data-driven insights, I bring both technical expertise and creative thinking to every project. Below is an overview of my core competencies, professional certifications, and educational background that support my work across diverse international markets.

Skills & Tools

Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Programmatic Display

Technical SEO, On-page Optimisation, Keyword Research, A/B Testing, CRO

WordPress, Shopify, WooCommerce, PIMCORE

Mailchimp, Dynamics 365, HubSpot, List Segmentation, Campaign Automation

Google Analytics, Google Search Console, Power BI, Google Tag Manager

Adobe Photoshop, Illustrator, Premiere Pro, Canva, Figma, Copywriting

HubSpot, Dynamics 365, Funnel Mapping, Customer Experience Optimisation

Meta (Facebook & Instagram), X (Twitter), LinkedIn, TikTok

Integrated Campaigns, Budget Management, Competitor Research, ROI Analysis

Certifications

  • Search Ads Certification

  • Display Ads Certification

  • Performance Max Certification

  • Google Analytics Individual Qualification (GA4)

  • Social Media & Digital Marketing

  • Dashboard Creation Using Excel

  • Organic Marketing: Facebook Groups

  • Optimising a Website for Google Search

  • The Complete Digital Marketing Course

  • Social Media Marketing Course

Presentation Skills Training

Pocket MBA (Short Course)

Feed for thought!

Muhammad Awais Farooq 2025. All rights reserved.