With a strong academic foundation in marketing and over nine years of hands-on experience, I have developed a versatile skill set across digital strategy, paid media, SEO, and web analytics. From managing complex campaigns to delivering data-driven insights, I bring both technical expertise and creative thinking to every project. Below is an overview of my core competencies, professional certifications, and educational background that support my work across diverse international markets.
Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Programmatic Display
Technical SEO, On-page Optimisation, Keyword Research, A/B Testing, CRO
WordPress, Shopify, WooCommerce, PIMCORE
Mailchimp, Dynamics 365, HubSpot, List Segmentation, Campaign Automation
Google Analytics, Google Search Console, Power BI, Google Tag Manager
Adobe Photoshop, Illustrator, Premiere Pro, Canva, Figma, Copywriting
HubSpot, Dynamics 365, Funnel Mapping, Customer Experience Optimisation
Meta (Facebook & Instagram), X (Twitter), LinkedIn, TikTok
Integrated Campaigns, Budget Management, Competitor Research, ROI Analysis
Search Ads Certification
Display Ads Certification
Performance Max Certification
Google Analytics Individual Qualification (GA4)
Social Media & Digital Marketing
Dashboard Creation Using Excel
Organic Marketing: Facebook Groups
Optimising a Website for Google Search
The Complete Digital Marketing Course
Social Media Marketing Course
Presentation Skills Training
Pocket MBA (Short Course)
Marketing
General Management