At Hawaa Clothing, I oversee the brand’s entire digital marketing ecosystem as a freelance consultant. I manage performance campaigns across Meta, Google, and TikTok, ensuring each platform’s creative and targeting strategies align with the brand’s goals. I continuously monitor and optimise campaign performance, using analytics to adjust budgets, creatives, and audience segments. Alongside paid efforts, I lead SEO strategy—optimising product pages, improving site structure, and enhancing content to drive organic traffic. I also manage the ongoing maintenance and updates of the e-commerce website, ensuring a smooth user experience and implementing improvements based on data insights from Google Analytics. My role includes content scheduling and asset coordination to ensure brand consistency and engagement across channels.