At Khind Middle East, I led the digital marketing function with a focus on driving online sales and enhancing brand visibility. I managed and executed PPC campaigns, social media promotions, and SEO improvements. My responsibilities included content creation, email marketing using Mailchimp, and the development of engaging digital assets like banners and videos. I also maintained and optimised e-commerce platforms such as Shopify and Amazon, ensuring seamless product visibility and sales tracking. I leveraged analytics tools to monitor traffic, assess campaign performance, and adjust strategy to maximise ROI.