At Daman, I led digital transformation initiatives, managing CMS platforms like PIMCORE and WordPress to improve digital customer experiences. I developed and executed SEO, PPC, and display advertising campaigns, and used tools such as Google Ads, Search Console, and Hootsuite to manage and report on campaign performance. I introduced a digital dashboard for cross-departmental transparency and ensured ongoing optimisation using Google Analytics and Power BI. Collaborating with design and content teams, I improved landing page effectiveness and contributed to a 25% improvement in ROI through continuous performance refinement.